Press release/survey:

Renault Samsung reach good results in quality study

Renault Samsung Motors has enjoyed number one status for Quality in the Korean market for eight years in a row. Once again, the survey results of Marketing Insight, who specialise in studying the Korean automotive market, name the brand’s four models as the standard-setters in the “2009 White Book of Automotive Quality”.

In 2009, Renault Samsung Motors was ranked first in the survey of Korean automotive Quality, in
terms of overall Quality and customer satisfaction.
For the eighth consecutive year, the model range of Renault Samsung Motors has been honoured in the Korean market. Reflecting the company’s culture, the design and build Quality of SM3, SM5, SM7 and QM5 have been acclaimed by customers at the time of purchase.
These results also reinforce the value of the hard work conducted on Service Quality throughout the vehicle’s life.
· SM3 is first in the compact saloon segment. It is particularly strong in Product Quality, which includes Initial Quality (after three months), Reliability (after three years of us), as well as the intention to purchase (product package, performance, design, etc.). More than 13,000 units of New SM3 have been sold in fewer than three months, which already puts it second in its segment in Korea.
· SM5 is the best vehicle in the family saloon segment, in terms of the number of incidents (Reliability).
· SM7 (the large saloon segment) and QM5 (medium 4x4 and crossovers) were judged the best vehicles in terms of Service Quality (sales and after sales).
Just as they do in the other countries where Renault Group vehicles are sold, independent customer satisfaction surveys confirm the excellent results of internal assessments. In recent years, robust design and manufacturing, plus hard work in the sales and after sales network, have been producing concrete benefits at every level.
During the month of July 2009, exactly 91,129 consumers took part in the survey conducted by Marketing Insight. In every area, Renault Samsung Motors is the market leader over its competitors for the eighth consecutive year. Customer satisfaction is a priority for the company, and its hard work, coupled with continuous progress, should strengthen this position in the year ahead.
Source: Renault Samsung Motors